Are you looking to up your content creation game? Whether you’re a seasoned marketer, a budding entrepreneur, or a content enthusiast, there’s always something new to learn about creating compelling content. Lucky for you, we’ve curated a list of the 20 best books on content creation that are sure to inspire and educate. From mastering storytelling to understanding the psychology of consumer behavior, these books cover it all. So, if you’re ready to take your content creation skills to the next level, dive into these must-read content creation books and unlock the secrets to creating impactful and engaging content.
Contents
- 1 20 Best Content Creation Books
- 2 Contagious: How to Build Word of Mouth in the Digital Age
- 3 Made to Stick: Why Some Ideas Survive and Others Die
- 4 Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- 5 Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
- 6 Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- 7 Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
- 8 The Elements of Content Strategy
- 9 The Content Trap: A Strategist’s Guide to Digital Change
- 10 Content Strategy for the Web
- 11 Content Marketing for Dummies
- 12 Content Strategy for Mobile
- 13 Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media
- 14 The Elements of Style
- 15 Bird by Bird: Some Instructions on Writing and Life
- 16 The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
- 17 Purple Cow: Transform Your Business by Being Remarkable
- 18 The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells
- 19 The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business
- 20 The Art of SEO: Mastering Search Engine Optimization
- 21 The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right
- 22 Final Thoughts on Best Content Creation Books
- 23
20 Best Content Creation Books
Contagious: How to Build Word of Mouth in the Digital Age
by Jonah Berger
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger is a captivating book on content creation that delves into the psychology behind why certain ideas, products, or behaviors catch on and become viral sensations. Berger explores the six key principles that make content contagious, including social currency, triggers, emotion, public, practical value, and stories. Through engaging and relatable examples, Berger illustrates how these principles can be applied to any form of content creation, whether it’s a marketing campaign, a social media post, or a viral video.
By understanding the science behind why people share and talk about certain things, Contagious provides valuable insights for anyone looking to create content that will spread like wildfire. Whether you’re a marketer, business owner, or content creator, this book about content creation is a must-read for anyone looking to make their ideas and products truly contagious in the digital age.
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is a captivating book on content creation that delves into the psychology behind what makes certain ideas stick in our minds while others are quickly forgotten. The authors use real-world examples and engaging storytelling to illustrate their principles, making the book not only informative but also highly enjoyable to read. They introduce the “SUCCES” framework, which stands for Simple, Unexpected, Concrete, Credible, Emotional, and Stories, as a guide to creating ideas that are memorable and impactful. Through this framework, they provide practical strategies for crafting messages that resonate with audiences and have a lasting impact.
Whether you’re a marketer, educator, or anyone looking to make your ideas more compelling, this content creation book is an invaluable resource. The Heath brothers’ insights and actionable advice will inspire you to rethink the way you communicate and empower you to create ideas that truly stick in the minds of your audience.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
by Joe Pulizzi
Epic Content Marketing is a game-changing book on content creation that challenges traditional marketing tactics and offers a new approach to winning over customers. Joe Pulizzi, a renowned content marketing expert, shares his insights on how to create compelling and valuable content that breaks through the noise and captures the attention of your audience.
Throughout the book, Pulizzi emphasizes the importance of storytelling and provides practical strategies for developing a unique narrative that resonates with your target market. He also delves into the concept of content marketing as a long-term strategy, advocating for consistency and quality over quantity.
Readers can expect to gain valuable insights on how to leverage various content channels, including social media, blogs, and podcasts, to build a loyal customer base and drive business growth. With a focus on creating content that adds genuine value to the lives of consumers, Epic Content Marketing is a must-read for anyone seeking to revolutionize their approach to marketing and connect with their audience on a deeper level.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
by Ann Handley
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley is a must-read for anyone looking to enhance their writing skills. This book on content creation goes beyond just writing and delves into the art of storytelling, creating compelling content, and engaging with your audience. Ann Handley, a renowned writer and digital marketing pioneer, provides practical tips and strategies that can be applied to all forms of writing, from blog posts and social media updates to emails and web copy.
With a focus on clarity, empathy, and utility, Everybody Writes is a comprehensive guide that emphasizes the importance of quality content in today’s digital age. Whether you’re a seasoned writer or just starting out, this book about content creation offers valuable insights and actionable advice that will help you craft content that resonates with your audience. If you’re looking to elevate your writing skills and create content that stands out, Everybody Writes is the go-to resource for mastering the art of content creation.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
by Joe Pulizzi
Content Inc. is a groundbreaking book on content creation by Joe Pulizzi that provides entrepreneurs with a detailed roadmap to building a successful business through the power of content. Pulizzi’s book about content creation emphasizes the importance of creating valuable and relevant content to attract and retain a large audience, ultimately leading to business success. The book explores the concept of developing a strong content strategy, identifying a niche audience, and leveraging various platforms to distribute content effectively. Pulizzi also shares real-life examples of entrepreneurs who have utilized content creation to build thriving businesses and offers actionable insights for readers to apply to their own ventures.
Whether you are a seasoned entrepreneur or just starting out, this content creation book provides invaluable guidance on how to establish a solid foundation for your business through strategic and impactful content. Content Inc. is a must-read for anyone looking to harness the power of content to propel their business to new heights.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
by Ann Handley and C.C. Chapman
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman is a comprehensive book on content creation that provides practical and insightful guidance for businesses and individuals looking to create compelling and engaging content. The authors emphasize the importance of creating valuable and relevant content that resonates with the target audience, and they offer a wealth of tips and strategies for doing so across various platforms, including blogs, podcasts, videos, ebooks, and webinars.
Handley and Chapman’s accessible writing style and real-world examples make this book about content creation an invaluable resource for anyone looking to enhance their content marketing efforts. The book covers everything from storytelling and creating shareable content to the importance of authenticity and building a loyal audience. Whether you’re a seasoned content creator or just starting out, Content Rules offers actionable advice and inspiration to help you take your content to the next level and drive business success.
The Elements of Content Strategy
by Erin Kissane
The Elements of Content Strategy by Erin Kissane is a comprehensive guide for anyone looking to understand and implement effective content strategy. This book on content creation provides a clear and actionable framework for creating and managing content that resonates with audiences and achieves business goals. Kissane covers essential topics such as defining content goals, understanding audience needs, creating useful and usable content, and measuring content success. She also emphasizes the importance of collaboration and communication within organizations to ensure content strategy is integrated into all aspects of the business. Kissane’s writing is insightful and practical, making this book about content creation a valuable resource for content strategists, marketers, designers, and anyone involved in creating digital experiences. Whether you’re just starting out in the field or looking to refine your content strategy skills, The Elements of Content Strategy offers invaluable insights and guidance to help you create compelling and effective content.
The Content Trap: A Strategist’s Guide to Digital Change
by Bharat Anand
The Content Trap by Bharat Anand is a thought-provoking book on content creation and digital change. It delves into the challenges and opportunities that digital technology presents to businesses, and how they can navigate these changes to their advantage. Anand provides insightful strategies for building and sustaining a successful digital strategy, emphasizing the importance of connections and relationships in the digital age. Through compelling case studies and real-world examples, Anand illustrates how companies can harness the power of digital platforms to create and distribute content that resonates with their audience, ultimately driving growth and success. The book offers valuable insights for anyone looking to understand the dynamics of digital change and develop a winning content strategy in today’s fast-paced and interconnected world. With its engaging narrative and actionable advice, The Content Trap is a must-read for business leaders, marketers, and anyone interested in the intersection of technology and content creation.
Content Strategy for the Web
by Kristina Halvorson and Melissa Rach
Are you looking for a comprehensive book on content creation that will help you maximize the impact of your online presence? Look no further than Content Strategy for the Web by Kristina Halvorson and Melissa Rach. This book is a must-read for anyone who wants to understand the importance of creating and managing content that resonates with their audience.
Halvorson and Rach provide a detailed overview of the principles of effective content creation, offering practical advice on how to develop a content strategy that aligns with your business goals. From understanding your target audience to creating engaging and relevant content, this book covers it all.
Whether you’re a marketer, a business owner, or a content creator, this content creation book will equip you with the knowledge and tools you need to succeed in the digital landscape. With real-world examples and actionable insights, Content Strategy for the Web is an invaluable resource for anyone looking to elevate their online presence.
Content Marketing for Dummies
by Susan Gunelius
Content Marketing for Dummies by Susan Gunelius is a comprehensive guide to mastering the art of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. With a focus on helping businesses and individuals build a strong online presence, this book covers everything from understanding content marketing basics to developing a content strategy, creating engaging content, and measuring success.
Gunelius provides practical tips, real-world examples, and actionable advice to help readers navigate the ever-changing digital landscape and stand out in a sea of content. Whether you’re a seasoned marketer looking to enhance your content creation skills or a beginner seeking to understand the fundamentals of content marketing, this book has something for everyone.
Written in an easy-to-understand language and packed with valuable insights, Content Marketing for Dummies is the go-to resource for anyone looking to elevate their content creation game and achieve meaningful results in the digital realm.
Content Strategy for Mobile
by Karen McGrane
Content Strategy for Mobile by Karen McGrane is a game-changing book on content creation for the digital age. This insightful guide provides practical advice and strategies for optimizing content for mobile platforms, allowing businesses to connect with their audience in a more effective and engaging way. McGrane emphasizes the importance of adapting content for mobile devices, as well as the significance of creating a seamless user experience across different screens and devices.
McGrane’s expertise in the field of content strategy shines through in this book, offering valuable insights and best practices for creating and managing content that resonates with mobile users. Whether you’re a seasoned content strategist or just starting out, this book about content creation will equip you with the knowledge and tools needed to develop a successful mobile content strategy that drives results. Content Strategy for Mobile is a must-read for anyone looking to stay ahead in the ever-evolving world of digital content.
Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media
by Rebecca Lieb
Content Marketing: Think Like a Publisher by Rebecca Lieb is a must-read for anyone looking to up their content game. This book about content creation takes a deep dive into how to use content to effectively market online and in social media. Lieb shares invaluable insights and strategies on how to think like a publisher and create content that resonates with your audience.
With the digital landscape constantly evolving, the need for high-quality, engaging content has never been more important. Lieb’s book on content creation provides practical tips and real-world examples to help readers understand the power of content marketing and how to leverage it for business success. Whether you’re a marketer, business owner, or content creator, this content creation book will provide you with the knowledge and tools you need to thrive in the online environment.
So, if you’re ready to take your content marketing efforts to the next level, pick up a copy of Content Marketing: Think Like a Publisher and start thinking like a publisher today.
The Elements of Style
by William Strunk Jr. and E.B. White
The Elements of Style is a timeless book about content creation written by William Strunk Jr. and E.B. White. This concise and practical guide is a must-have for writers, editors, and anyone who wants to improve their writing skills. The book covers everything from grammar and punctuation to style and usage, offering clear and straightforward advice on how to communicate effectively through writing.
With its focus on clarity, simplicity, and brevity, The Elements of Style provides valuable insights into the art of crafting compelling and impactful content. Whether you’re a seasoned writer or just starting out, this book is an indispensable resource for honing your writing abilities and creating content that resonates with your audience.
Featuring timeless principles and memorable examples, The Elements of Style is a classic guide that continues to inspire and empower writers to this day. If you’re looking to elevate your writing and create content that captivates and persuades, this is the content creation book you need on your shelf.
Bird by Bird: Some Instructions on Writing and Life
by Anne Lamott
Bird by Bird: Some Instructions on Writing and Life by Anne Lamott is a beloved classic in the writing world, offering valuable insights and guidance for aspiring writers. This candid and witty book on content creation is filled with Lamott’s personal anecdotes, practical advice, and encouragement for anyone who has ever struggled with writer’s block or self-doubt. The author’s warm and humorous tone makes the book about content creation both relatable and inspiring, as she shares her own experiences and the lessons she has learned on her writing journey.
Lamott’s approach to content creation is both down-to-earth and refreshingly honest, as she emphasizes the importance of perseverance, self-compassion, and the willingness to embrace imperfection. Whether you are a seasoned writer or just starting out, Bird by Bird offers valuable insights and practical tips to help you navigate the challenges of the writing process and find your own unique voice. This content creation book is a must-read for anyone seeking to cultivate their creativity and overcome the obstacles that stand in the way of their writing goals.
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
by Steven Pressfield
The War of Art by Steven Pressfield is a powerful book about content creation that delves into the internal struggles all creatives face. Pressfield identifies the enemy as Resistance, a force that prevents us from reaching our creative potential. He provides insights and strategies to overcome this force and unlock our true creative abilities.
Through a series of short, punchy chapters, Pressfield offers practical advice and tough love for anyone struggling to bring their creative ideas to life. He addresses the fear, self-doubt, and procrastination that can hinder the creative process, offering actionable steps to overcome these obstacles.
Whether you’re a writer, artist, entrepreneur, or anyone seeking to bring their creative vision to fruition, The War of Art is a must-read. Pressfield’s no-nonsense approach and powerful anecdotes make this content creation book a game-changer for anyone looking to break through their creative blocks and unleash their full potential.
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
Purple Cow: Transform Your Business by Being Remarkable is a groundbreaking book about content creation by Seth Godin that challenges businesses to stand out in a crowded marketplace. The book argues that traditional marketing tactics are no longer effective in capturing the attention of consumers, and instead, businesses need to create remarkable, extraordinary products and experiences that will naturally attract attention and generate word-of-mouth marketing. Godin introduces the concept of the ‘purple cow,’ which represents something truly unique and remarkable in a sea of ordinary products. He encourages businesses to embrace innovation, creativity, and boldness in order to differentiate themselves and drive success. Through engaging storytelling and compelling examples, Godin provides practical strategies for businesses to break through the noise and become a ‘purple cow’ in their industry. Whether you’re a startup entrepreneur or a seasoned business leader, this content creation book will inspire you to rethink your approach to marketing and stand out in a world of mediocrity.
The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells
by Robert W. Bly
The Copywriter’s Handbook by Robert W. Bly is a comprehensive guide for anyone looking to master the art of writing persuasive copy that sells. This book on content creation provides a step-by-step approach to crafting compelling and effective content for various mediums, including advertisements, websites, emails, and more. Bly draws on his extensive experience as a successful copywriter to offer practical advice and proven techniques that can help both beginners and seasoned professionals improve their writing skills and boost their sales.
Readers will learn how to grab the reader’s attention, create a strong message, and ultimately drive action through their writing. The book about content creation covers everything from understanding the psychology of persuasion to structuring compelling headlines and calls to action. Whether you’re a business owner, marketer, or aspiring copywriter, The Copywriter’s Handbook is an invaluable resource for honing your skills and creating content that resonates with your audience and drives results.
The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business
by Mark W. Schaefer
The Content Code by Mark W. Schaefer is a must-read for anyone looking to master the art of content creation. This book provides a comprehensive guide to creating content that not only attracts attention but also ignites engagement and drives business success. Schaefer presents six essential strategies for creating content that stands out in today’s crowded digital landscape, including building an audience, igniting content sharing, and creating a brand that resonates with your target audience.
With real-world examples and actionable insights, The Content Code offers a practical roadmap for marketers, entrepreneurs, and business owners to elevate their content marketing game. Schaefer’s approach is both strategic and tactical, providing a holistic view of content creation that goes beyond simply producing great content. Whether you’re a seasoned content creator or just starting out, this book about content creation is a valuable resource for anyone looking to make an impact with their content and grow their business in the digital age.
The Art of SEO: Mastering Search Engine Optimization
by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin
The Art of SEO is a comprehensive guide to mastering search engine optimization, written by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin. This book is a must-read for anyone looking to understand the intricacies of website optimization and improve their online visibility. Whether you’re a beginner or a seasoned SEO professional, this book provides valuable insights and practical strategies for achieving higher search engine rankings and driving organic traffic to your website.
With its in-depth coverage of keyword research, on-page optimization, link building, and measurement and analysis, The Art of SEO offers a wealth of knowledge on how to enhance your online presence and reach your target audience. The authors’ expertise shines through in their clear explanations and actionable tips, making this book an invaluable resource for anyone seeking to improve their website’s performance in search results. If you’re looking for a definitive guide to SEO, The Art of SEO is the book for you.
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right
by Meghan Casey
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey is a comprehensive guide for anyone looking to improve their content strategy. This book on content creation provides practical methods, helpful guidelines, and customizable templates to help you create effective and impactful content. Whether you’re a content strategist, marketer, or business owner, this book about content creation will help you streamline your content creation process and ensure that your message resonates with your target audience.
Casey covers a wide range of topics including content auditing, governance, workflow, and editorial planning. The book emphasizes the importance of aligning content with business goals and user needs, making it a valuable resource for anyone looking to elevate their content creation efforts. With its easy-to-follow approach and actionable insights, The Content Strategy Toolkit is a must-read for anyone looking to enhance their content creation strategies and achieve meaningful results.
Final Thoughts on Best Content Creation Books
Content Creation is a vital skill in today’s digital age, and these 20 books about content creation offer valuable insights and practical strategies for creating compelling and engaging content. Whether you’re a marketer, writer, or business owner looking to enhance your content creation skills, these books provide the knowledge and inspiration you need to succeed. From storytelling techniques to content marketing strategies, these books cover a wide range of topics to help you create content that resonates with your audience. Dive into these recommended reads and take your content creation skills to the next level!
Which book about Content Creation is best?
The best book on Content Creation can vary with personal preference, but three widely recommended titles are:
- Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger,
- Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath,
- Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi.
Each offers valuable insights and could be a great starting point.
What are the best books to learn about Content Creation?
For those looking to learn about Content Creation, there is a wealth of literature that can provide a comprehensive understanding of the subject. Some of the most highly recommended books include:
- Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger,
- Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath,
- Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi,
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley,
- Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi,
- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman,
- The Elements of Content Strategy by Erin Kissane,
- The Content Trap: A Strategist’s Guide to Digital Change by Bharat Anand,
- Content Strategy for the Web by Kristina Halvorson and Melissa Rach,
- Content Marketing for Dummies by Susan Gunelius
These books offer a range of perspectives on Content Creation, covering various aspects and approaches to the subject.
What are the best books about Content Creation?
The best books about Content Creation are:
- Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger,
- Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath,
- Content Strategy for Mobile by Karen McGrane,
- Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media by Rebecca Lieb,
- The Content Trap: A Strategist’s Guide to Digital Change by Bharat Anand,
- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman.
Each offers unique insights into the subject. While these books about Content Creation are highly regarded, itβs important to note that any list of ‘best’ books is subjective and reflects a range of opinions.
What are the best Content Creation books of all time?
Choosing the best Content Creation books of all time can vary depending on who you ask, but five titles that are often celebrated include
- Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger,
- Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath,
- Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi,
- The Content Trap: A Strategist’s Guide to Digital Change by Bharat Anand,
- and Content Strategy for Mobile by Karen McGrane.
Each of these books has made a significant impact in the field of Content Creation and continues to be influential today.