Best Selling Books

Looking to master the art of selling? Whether you’re a seasoned sales professional or just starting out, there’s always more to learn. That’s where the right book on selling can make all the difference. With countless titles to choose from, it can be overwhelming to find the best ones. That’s why we’ve curated a list of the 20 best selling books that cover everything from sales techniques to mindset and motivation. These books offer invaluable insights, strategies, and inspiration to help you level up your sales game. So, if you’re ready to boost your selling skills and take your career to the next level, dive into these top-notch selling books.

20 Best Selling Books

To Sell Is Human: The Surprising Truth About Moving Others

by Daniel H. Pink

To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink is a game-changing book about selling. Pink challenges the traditional view of sales as a sleazy, manipulative practice and instead presents a refreshing perspective on the art of persuasion. Drawing on social science research and real-world examples, Pink demonstrates that we are all in the business of selling, whether we realize it or not. Whether we’re convincing our children to eat their vegetables, pitching an idea to our boss, or closing a deal with a client, we are constantly engaging in the act of moving others. Pink provides practical strategies and insights for effectively persuading and influencing others, emphasizing the importance of empathy, understanding, and authenticity in the process. This book is a must-read for anyone looking to improve their sales skills, enhance their communication abilities, and become more persuasive in their personal and professional lives.

The Challenger Sale: Taking Control of the Customer Conversation

by Matthew Dixon and Brent Adamson

The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson is a groundbreaking book on selling that challenges the conventional wisdom about sales. The authors conducted extensive research and found that the most successful salespeople are not the relationship builders or the problem solvers, but rather the Challengers.

These Challengers have a deep understanding of their customers’ businesses and use their insights to push them out of their comfort zones, leading to more successful sales. The book offers a new approach to selling, emphasizing the importance of teaching, tailoring, and taking control of the customer conversation. It provides practical advice and real-life examples to help sales professionals embrace this new mindset and achieve better results.

Whether you’re a salesperson looking to improve your performance or a sales manager seeking to transform your team, this book about selling will revolutionize the way you think about sales and provide you with the tools to become a Challenger in the competitive world of sales.

Influence: The Psychology of Persuasion

by Robert B. Cialdini

Influence: The Psychology of Persuasion by Robert B. Cialdini is a groundbreaking book on the psychology of influence and persuasion. Cialdini explores the principles of influence and how they can be used to persuade others in various situations. The book delves into the psychology behind why people say yes and reveals the six universal principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Cialdini provides fascinating insights into how these principles can be applied in different contexts, from sales and marketing to everyday interactions.

This book is not just a selling book; it’s a comprehensive guide to understanding the psychology of persuasion and using it ethically and effectively. Cialdini’s engaging writing style and real-world examples make this book a must-read for anyone looking to improve their ability to influence others. Whether you are in sales, marketing, leadership, or simply want to understand the art of persuasion, Influence is a valuable resource that will change the way you approach influencing others.

The Art of Closing the Sale

by Brian Tracy

The Art of Closing the Sale by Brian Tracy is a must-read book for anyone interested in the art of persuasion and negotiation. This book on selling provides a comprehensive guide to mastering the art of closing deals and making successful sales. Tracy, a renowned sales expert, shares invaluable insights and techniques for effectively closing the sale, including the importance of building trust, understanding customer needs, and overcoming objections.

With his wealth of experience and expertise in the selling industry, Tracy offers practical advice and strategies that can be applied to a variety of sales situations. Whether you’re a seasoned sales professional or just starting out, this book about selling is packed with actionable tips and proven methods that will help you improve your sales skills and achieve greater success in your career.

By delving into the psychology of buying and selling, The Art of Closing the Sale equips readers with the knowledge and tools they need to become masterful closers. If you’re looking to elevate your selling game, this selling book is an essential addition to your library.

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million

by Mark Roberge

The Sales Acceleration Formula is a groundbreaking book on selling that offers a comprehensive guide to using data, technology, and inbound strategies to skyrocket sales. Written by Mark Roberge, the former CRO of HubSpot, this book provides a blueprint for entrepreneurs and sales professionals to take their business from zero to $100 million in revenue. Roberge shares his proven methodology for building a high-performing sales team and leveraging technology and data to drive success. The book outlines the importance of aligning sales and marketing, implementing a scalable sales process, and using modern sales tools to optimize performance. With practical insights and real-world examples, The Sales Acceleration Formula is a must-read for anyone looking to revolutionize their approach to selling and achieve rapid growth. Whether you’re a seasoned sales leader or a startup founder, this book about selling will equip you with the strategies and tactics needed to propel your business to new heights.

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

by Brian Tracy

The Psychology of Selling by Brian Tracy is a groundbreaking book on selling that dives into the psychological aspects of sales and provides practical strategies to increase sales performance. Tracy, a renowned sales expert, explores the mindset, attitudes, and behaviors that lead to successful selling, offering invaluable insights for sales professionals and entrepreneurs.

Through engaging anecdotes and real-world examples, Tracy delves into the psychology of buying and selling, shedding light on the emotional and psychological factors that influence purchase decisions. Readers will discover how to build rapport, establish trust, and effectively communicate value to potential customers, ultimately leading to faster and easier sales.

With a focus on mindset and motivation, this book about selling equips readers with the tools to overcome sales objections, handle rejections, and stay resilient in the face of challenges. Tracy’s practical advice and actionable techniques make this selling book a must-read for anyone looking to enhance their sales skills and achieve greater success in the competitive world of business.

The Sales Bible: The Ultimate Sales Resource

by Jeffrey Gitomer

The Sales Bible: The Ultimate Sales Resource by Jeffrey Gitomer is a comprehensive and influential book on selling that provides readers with the tools and strategies they need to succeed in the competitive world of sales. Gitomer, a renowned sales expert, shares his wealth of knowledge and experience to help readers master the art of selling and build lasting client relationships.

This selling book covers a wide range of topics, including prospecting, presenting, closing, and follow-up, making it an invaluable resource for both novice and seasoned sales professionals. With its practical advice and actionable tips, The Sales Bible equips readers with the skills they need to boost their sales performance and achieve their business goals.

Whether you’re a salesperson looking to sharpen your selling skills or an entrepreneur aiming to grow your business, The Sales Bible offers valuable insights and guidance to help you thrive in the competitive world of sales.

The Little Red Book of Selling: 12.5 Principles of Sales Greatness

by Jeffrey Gitomer

The Little Red Book of Selling is a renowned book on selling written by Jeffrey Gitomer. In this compelling and insightful book about selling, Gitomer shares 12.5 principles of sales greatness that are essential for success in the competitive world of sales. Through engaging stories, practical strategies, and actionable advice, he helps readers understand the fundamental principles of selling and how to apply them to achieve outstanding results.

Gitomer’s book about selling is a treasure trove of wisdom for anyone involved in sales, whether they are beginners or seasoned professionals. The author’s conversational style and straightforward approach make this selling book an enjoyable and valuable read. With a focus on building relationships, adding value, and mastering the art of persuasion, The Little Red Book of Selling is a must-read for anyone looking to excel in the field of sales. It’s a book that not only imparts essential selling skills but also inspires and motivates readers to reach their full potential in the world of business.

The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction

by Ken Kupchik

The Sales Survival Handbook is a must-read for anyone in the business world. Ken Kupchik’s book on selling is a no-nonsense, practical guide to surviving and thriving in the world of sales. From cold calls to closing deals, Kupchik covers it all with humor and insight.

With a healthy dose of caffeine addiction thrown in, The Sales Survival Handbook is a witty and relatable look at the challenges and triumphs of the selling world. Kupchik offers invaluable advice on how to navigate the ups and downs of the sales industry, and provides tips on everything from dealing with rejection to staying motivated.

Whether you’re a seasoned sales professional or just starting out, this book about selling is packed with practical strategies and entertaining anecdotes that will help you succeed in the fast-paced world of sales. So grab a cup of coffee and dive into The Sales Survival Handbook for a fresh perspective on the art of selling.

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

by Chet Holmes

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes is a powerful book about selling and business growth. In this game-changing book, Holmes shares 12 key strategies to help businesses achieve exponential growth and dominate their markets. With a relentless focus on sales, the book provides actionable insights to help businesses improve their sales processes, increase productivity, and achieve long-term success.

Through real-life examples and practical advice, Holmes outlines the essential principles for building a high-performing sales team, creating effective sales processes, and mastering the art of selling. The book also covers strategies for time management, leadership, and marketing, making it a comprehensive guide for business success. Whether you’re a business owner, sales professional, or aspiring entrepreneur, The Ultimate Sales Machine offers invaluable strategies to drive revenue and propel your business to new heights. If you’re looking for a game-changing selling book that will revolutionize your approach to sales and business growth, this is the book for you.

The Challenger Sale: Taking Control of the Customer Conversation

by Matthew Dixon, Brent Adamson

The Challenger Sale: Taking Control of the Customer Conversation is a game-changing book about selling that challenges conventional wisdom in the sales industry. Written by Matthew Dixon and Brent Adamson, this insightful book presents a new approach to successful selling that goes against the traditional ‘relationship-building’ model. Instead, the authors introduce the concept of the ‘Challenger’ salesperson, who is not afraid to push customers out of their comfort zones and provide valuable insights that lead to a more effective sales process.

Through extensive research and real-world examples, Dixon and Adamson demonstrate how Challengers outperform other salespeople by taking control of the customer conversation and offering unique perspectives that drive customer engagement. This selling book provides practical strategies and tactics for sales professionals to adopt the Challenger mindset and become more influential in their interactions with customers. Whether you’re a seasoned salesperson or new to the field, The Challenger Sale offers a fresh and compelling approach to achieving sales success.

Spin Selling

by Neil Rackham

Spin Selling by Neil Rackham is a groundbreaking book on selling that revolutionizes traditional sales techniques. Rackham’s research-based approach focuses on the importance of asking the right questions to understand the customer’s situation, problems, implications, and needs-payoff. This ‘book about selling’ introduces the SPIN (Situation, Problem, Implication, Need-payoff) technique, which helps sales professionals to effectively engage with customers and uncover their pain points.

Rackham’s insights are based on extensive research and analysis of thousands of sales calls, making Spin Selling a practical and evidence-based guide for anyone in the sales industry. This ‘selling book’ is filled with real-world examples, actionable strategies, and practical tips that can be applied immediately to improve sales performance. Whether you’re a seasoned sales professional or just starting out in the field, Spin Selling provides valuable insights and techniques to enhance your selling skills and drive better results.

The Ultimate Sales Machine

by Chet Holmes

The Ultimate Sales Machine by Chet Holmes is a groundbreaking book on selling that provides a comprehensive guide for improving sales performance and increasing revenue. Holmes, a sales expert with decades of experience, shares his proven strategies and techniques for mastering the art of selling. The book covers a wide range of topics, including time management, customer relationship building, and effective marketing tactics. Holmes emphasizes the importance of implementing a systematic approach to sales, focusing on honing key skills and consistently delivering exceptional results. With actionable insights and real-world examples, The Ultimate Sales Machine offers valuable advice for sales professionals at all levels. Whether you’re a seasoned sales veteran or just starting out in the industry, this book about selling provides invaluable wisdom and practical tools for achieving sales success. If you’re looking to take your sales game to the next level, The Ultimate Sales Machine is a must-read.

How to Win Friends and Influence People

by Dale Carnegie

How to Win Friends and Influence People by Dale Carnegie is a timeless classic that has been helping people build successful relationships for decades. This influential book on selling is packed with practical advice on how to connect with others, win them over, and ultimately, influence their decisions. Carnegie’s insights are not just valuable in the world of business, but in all areas of life. He emphasizes the importance of empathy, understanding others’ perspectives, and genuinely caring about their needs. By applying his principles, readers can learn how to build trust, communicate effectively, and ultimately become more persuasive in their interactions. Whether you’re a salesperson, a manager, or simply someone looking to improve your social skills, this selling book is a must-read. It’s a powerful resource for anyone who wants to master the art of persuasion and create lasting, meaningful connections with others.

The Art of Persuasion: Winning Without Intimidation

by Bob Burg

The Art of Persuasion: Winning Without Intimidation by Bob Burg is a dynamic and insightful book on selling that teaches the art of influence without manipulation. In this persuasive book, Burg reveals the keys to mastering the art of selling without resorting to intimidation tactics. With a focus on building strong, genuine relationships, he shares powerful strategies for winning people over and achieving success in the sales arena. Through real-life examples and practical tips, readers will learn how to ethically persuade others and create mutually beneficial outcomes. Whether you’re a seasoned sales professional or just starting out, this book about selling will equip you with the tools and mindset needed to excel in the competitive world of business. If you’re looking to enhance your selling skills and become a more effective influencer, The Art of Persuasion is a must-read that will elevate your game to the next level.

Little Red Book of Selling: 12.5 Principles of Sales Greatness

by Jeffrey Gitomer

Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer is a renowned book on selling that lays out the essential principles for achieving sales greatness. Gitomer’s book about selling is packed with practical advice and powerful strategies that will help anyone in the sales industry to excel. The author’s engaging writing style and real-world examples make this selling book an enjoyable and informative read.

Gitomer’s book on selling covers topics such as building trust, creating value, and understanding the psychology of selling. The 12.5 principles outlined in the book provide a comprehensive framework for success in the world of sales. Whether you’re a seasoned sales professional or just starting out, this book about selling offers valuable insights and actionable tips that can be applied to any sales situation.

With its straightforward and actionable advice, Little Red Book of Selling is a must-read for anyone looking to improve their sales skills and achieve greatness in the competitive world of selling.

Never Split the Difference: Negotiating As If Your Life Depended On It

by Chris Voss

Never Split the Difference: Negotiating As If Your Life Depended On It is a captivating book on the art of negotiation by Chris Voss, a former FBI hostage negotiator. Drawing from his experiences in high-stakes situations, Voss shares invaluable insights and strategies for negotiating effectively in any scenario. This book is not just about selling; it’s about mastering the art of persuasion and influence in all aspects of life.

Voss introduces the concept of “tactical empathy,” emphasizing the importance of understanding the other party’s perspective and emotions. He also delves into the power of listening and the use of calibrated questions to uncover valuable information and gain the upper hand in negotiations. Through gripping real-life anecdotes and practical advice, Voss provides readers with the tools to navigate negotiations with confidence and achieve favorable outcomes.

Whether you’re a seasoned business professional, a budding entrepreneur, or simply looking to enhance your interpersonal skills, this selling book is a must-read. Never Split the Difference offers timeless wisdom that can be applied to various aspects of life, making it an essential addition to any personal or professional library.

How I Raised Myself from Failure to Success in Selling

by Frank Bettger

How I Raised Myself from Failure to Success in Selling by Frank Bettger is a classic book on selling that offers practical advice and timeless wisdom for anyone looking to improve their sales skills. Bettger shares his own personal story of failure and ultimate success in the world of sales, providing valuable insights and actionable strategies along the way.

The book is filled with relatable anecdotes and real-life examples that make the principles of selling come alive. Bettger’s conversational writing style and enthusiastic tone make the book an engaging and enjoyable read, while also delivering powerful lessons on building relationships, overcoming objections, and closing deals.

Whether you’re a seasoned sales professional or just starting out in the world of business, this book about selling offers valuable lessons that can help you elevate your selling skills and achieve greater success in your career. It’s a must-read for anyone looking to master the art of persuasion and achieve their sales goals.

The Go-Giver: A Little Story About a Powerful Business Idea

by Bob Burg, John David Mann

The Go-Giver is a captivating book about the power of giving in the world of business. Written by Bob Burg and John David Mann, this book takes readers on a journey with a young, ambitious salesman named Joe who is struggling to meet his sales targets. Through a series of encounters with a successful businessman named Pindar, Joe learns the five laws of stratospheric success. These laws are based on the idea that giving, rather than simply selling, is the key to achieving long-term success and fulfillment in business. The book emphasizes the importance of building genuine relationships, adding value to others, and putting the needs of others before your own. The Go-Giver is a thought-provoking and inspiring book about the true meaning of success and the impact of giving in the world of business. Whether you’re an entrepreneur, a salesperson, or simply someone looking for a fresh perspective on business, this book about selling will leave you with valuable insights and practical wisdom.

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

by Trish Bertuzzi

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales by Trish Bertuzzi is a comprehensive guide for anyone looking to master the art of generating and accelerating sales. This book on selling provides a deep understanding of the sales development process, offering valuable insights, strategies, and best practices for building a high-performing inside sales team.

Bertuzzi’s selling book covers a wide range of topics, including lead generation, prospecting, qualifying leads, and nurturing relationships. With a focus on creating a repeatable pipeline and driving growth, the author shares actionable tactics and proven techniques to help sales professionals achieve success in today’s competitive market.

Whether you’re a sales manager, entrepreneur, or sales representative, this book about selling is a must-read for those looking to enhance their sales development skills and drive sustainable business growth. Trish Bertuzzi’s expertise shines through in this playbook, making it an indispensable resource for anyone looking to excel in the world of sales.

Final Thoughts on Best Selling Books

Whether you’re a seasoned sales professional or just starting out in the world of Selling, these 20 best books about selling are essential reads for anyone looking to sharpen their skills and master the art of persuasion. From timeless classics to modern must-reads, this curated list covers a wide range of perspectives and strategies that are sure to elevate your sales game. Dive into these books and unlock the secrets to closing more deals, building stronger relationships, and ultimately achieving greater success in your sales career.

Which book about Selling is best?

The best book on Selling can vary with personal preference, but three widely recommended titles are:

  1. To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink,
  2. The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson,
  3. Influence: The Psychology of Persuasion by Robert B. Cialdini.

Each offers valuable insights and could be a great starting point.

What are the best books to learn about Selling?

For those looking to learn about Selling, there is a wealth of literature that can provide a comprehensive understanding of the subject. Some of the most highly recommended books include:

  1. To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink,
  2. The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson,
  3. Influence: The Psychology of Persuasion by Robert B. Cialdini,
  4. The Art of Closing the Sale by Brian Tracy,
  5. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million by Mark Roberge,
  6. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy,
  7. The Sales Bible: The Ultimate Sales Resource by Jeffrey Gitomer,
  8. The Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer,
  9. The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction by Ken Kupchik,
  10. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes

These books offer a range of perspectives on Selling, covering various aspects and approaches to the subject.

What are the best books about Selling?

The best books about Selling are:

  • To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink,
  • The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson,
  • The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon, Brent Adamson,
  • Spin Selling by Neil Rackham,
  • The Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer,
  • The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy.

Each offers unique insights into the subject. While these books about Selling are highly regarded, it’s important to note that any list of ‘best’ books is subjective and reflects a range of opinions.

What are the best Selling books of all time?

Choosing the best Selling books of all time can vary depending on who you ask, but five titles that are often celebrated include

  • To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink,
  • The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson,
  • The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million by Mark Roberge,
  • The Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer,
  • and The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon, Brent Adamson.
  • Each of these books has made a significant impact in the field of Selling and continues to be influential today.